The 10 Most Searched Skincare Brands of 2020.
Here are the 10 most-searched for skincare brands of 2020…
1. Alpha H
Sustainably made on Australia’s Gold Coast, Alpha-H’s reputation for glow-giving skincare has made its way across the globe. It’s founder, Michelle Doherty, set the brand up in her 20s after suffering from chronic acne. The brand counts celebrities like Kylie Minogue among its celeb fan base and a bottle of its best-selling Liquid Gold exfoliator sells every 30 seconds.
2. The Ordinary
The Ordinary changed the game of skincare with results-driven skincare. Crucially, it’s as affordable as it is effective with products starting from £3.90. Proof that you needn’t pay over the odds for formulas that work, the brands transparency when it comes to pricing and ingredients has made it a blue-print for others to follow.
3. First Aid Beauty
Lesser known in the UK, the brand in huge in the US. But the latest search statistics show we’re quickly catching up. The founder, Lilli Gordon, was stuck for products that worked for her sensitive, dryness/redness/eczema prone skin without feeling to medicinal. First Aid Beauty was created as a solution that provided appealing packaging, without compromising on skin-friendly ingredients.
4. Paula’s Choice
Paula is perhaps the leading oracle when it comes to skin authorities. Those looking to inform themselves will have undoubtedly crossed paths with Beautypedia, her zero-BS skincare review database. She’s the first to call out products that are all talk and no trousers and she’s more than happy to explain which ingredients are worth the hype and why. So, it stands to reason that her own skincare line is meticulously researched and trustworthy.
5. Ole Henriksen
Hollywood’s most cheerful celeb facialist, Ole Henriksen funnelled his feel-good energy into feel-good skincare that everyone could access. His “exfoliate, treat and soothe” approach still stands up today and his cult glow-boosting Banana Bright Eye Cream sparked customer calls for an all-over equivalent (which he delivered).
The brainchild of beauty entrepreneur and Into The Gloss founder, Emily Weiss, you have to be doing something right to create a $1.2 billion-dollar business. Her approach? Asking customers what they want (the magic of social media), then giving it to them. Smart. While the cosmetics are debatably the star of the show, the skincare line is thoughtfully formulates, and, let’s face it, shelfie worthy.
7. Drunk Elephant
Drunk Elephant exploded onto the skincare scene and quickly established itself as an Insta-favourite beauty brand. The fun, colourful packaging, adorable name and logo and clean-ingredient promise helped to establish it among millennials. The only drawback? The prices are a little steep. But, each ingredient is formulated with sensitive skin health in mind, at complexion friendly pHs, in order to be ultra gentle.
8. Ren Clean Skincare
Good for skin, good for the planet, REN’s eco-credentials have helped give it an edge with eco-minded millennials. The brands ethos? “Giving you visible results from skincare that isn’t full of sh…ady ingredients.” We’re into it. And the fact that the brand is making its way through all of its packaging, swapping single-use plastic for recycled ocean plastic, pre-used PCR plastic and other zero waste alternatives.
Offering up a holistic approach to skincare, that encompasses wellness as a core pillar, the products are designed with luxurious textures, mood-boosting scents and skin-friendly ingredients. Crafted by biochemists, plant extracts, marine actives and essential oils make up the ingredients of each product.
10. Sunday Riley
A blend of science and botanicals sustainably produced in small batches, the brand was created by it’s namesake, cosmetic chemist and formulator, Sunday Riley. The formulas are powerful, the packaging is beautiful, the brand is certified cruelty free (partnering up with animal shelters) and has a whole range of luxurious, silky skin oils.
Source: Glamour Magazine